Coupons, countdowns and urgency without being pushy

Real deadlines only

A countdown that resets every time the page loads is a trick visitors recognise. Use countdowns for real events: a launch discount, a seasonal sale, free shipping until Friday.

Make the offer obvious

An announcement bar at the top of the page is perfect for one short message and one button. Keep the text under ten words.

Coupons that feel like a gift

Show a coupon to first-time visitors after they have read a little of the page, not the moment they arrive. A "Copy code" button makes it easy to use.

Respect the visitor

• Show each offer once per session or once per day.
• Make every popup easy to close.
• Don't stack several popups at the same time.

Measure

Track views, clicks and conversions for every widget, and remove the ones that don't help. Small, honest nudges beat loud ones.